Net profit vs target
—of target
Order profit₹—
Expenses (ads, salary, rent…)₹—
Net profit₹—
Pace
₹—
Projected month-end
₹—
Net profit / day
₹—
Needed / day
—
Days left
Sales
₹—
Marketplace fees
₹—
Cost of goods
₹—
Ad spend
₹—
Returns
—
Profit per order
₹—
Daily order profit
Bars: order profit each day · dashed line: the daily pace the target needs
Data freshness
Profit after ads, by marketplace
Marketplace P&L
Fees come from imported settlements where available, otherwise the ERP's fee estimates. "Settled" = share of orders with real settlement figures.
Expenses this month
⭐ Stars — top profit
🩸 Losers — losing money
All products this month
Returns
—
RTO orders
—
Cancelled
—
before dispatch
Not delivered
—
Dead stock
₹—
No wholesale cost
—
products — profit overstated
Not delivered after the limit
High-return products
Dead stock (no recent sale)
Return reasons
Data health
Products without a wholesale cost
Add the wholesale (purchase) cost in the ERP → Products. The ERP is the single place costs live.
CEO Brief
Decision log
Items sold
—
settled orders in the period
Returned
—
Refunds
₹—
money given back
Net received
₹—
after fees, refunds and taxes
Before delivery — refused or cancelled
Fix: dispatch the same day; confirm COD orders.
Customer returns — why
Fix: photos and title that match the product; scan each item before sealing.
Products
Delist loses money · Fix packing wrong or missing item sent · Fix listing 40%+ returned · Watch 25%+ · OK
Upload a returns report
Reasons come from the marketplace's own returns report. Flipkart: Seller Hub → Reports → Fulfilment Reports → Returns → request a month → Download, then choose the file here. Uploading the same file twice is safe.
Target & rules
Where the numbers come from
Everything is read from the IBI ERP — it never asks for the same data twice. To change a number, change it in the ERP and press Sync there:
- Cost price (wholesale + packaging + carton + spoilage) → ERP → Products
- Real marketplace fees → ERP → Settlements (import the settlement files)
- Ad spend → ERP → Profitability → 📣 Ad Spend
- Salary, rent and other costs → ERP → Expenses
- Orders → Package Tracker → ERP import
Backup & restore
The backup holds this app's own data — the target, the rules and the decision log. (The ERP keeps its own backup.)